New Product Development
Our systems approach is to identify and apply the appropriate elements of each methodology, drawing from our deep experience, to address your specific business need.
What is your do-say ratio for your NPD projects?
What is your confidence level in your laboratory experimentation?
What is your track record of success in new product launches?
Whatever your NPD challenges, we have ideas and approaches that can help you improve. These include, but are not limited to, our experience and expertise in:
- Market segmentation
- Value chain analysis
- Planning, executing, and interpreting results for customer interviews
- Brainstorming and ideation
- Translating customer requirements into design criteria
- Statistical validation of measurements
- Statistical experimental design
- Scale up and launch